Search engine optimization (SEO) is the way that successful websites rise to the top of search engine results pages (SERPs). If you’re new to the business, however, you might be wondering what all of these acronyms mean and why they’re relevant to you. Here are just a few tips for understanding the jargon and making it work!
1. Establish Your Keywords
Keywords are one of the most important parts of SEO. If a customer sticks “fresh fruit” into a search engine, you want your orchard to be the top result. Other potential keywords include “produce,” “apples” and “farmer’s market.”
2. Add More Links
Search engines use link density to establish the authority of a website. If a lot of people are linking to it, it must have good, relevant content for the masses. A good SEO company in Jacksonville FL can teach you how to use links in a way that makes your website an authority.
3. Utilize Every Tag
You don’t want to spam “fresh fruit” all over your website, but you can tuck your keywords into places that will still count for search engine algorithms without being overbearing to your readers. For example, you can put them into titles, tags, alt text and meta descriptions.
4. Optimize Your URL
KrazyFroot.com might seem like a fun business name, but you could lose customers who hear your radio advertisements and think it’s CrazyFruit.com. You’ll need to be careful with your URLs unless you’re going to snatch up other, related domain names and redirect them to yours!
These are just a few ways to increase traffic to your website. For additional ideas, contact us at Design Extensions. We’re an SEO company in Jacksonville FL, and we can help you turn a lackluster website into an optimization machine!