When you participate in trade shows, it gives you the opportunity to get in front of hundreds or possibly thousands of consumers per day. Because of the sheer potential of the event, it warrants plenty of planning to make your event the most successful. If you are just starting out, it pays to start with portable trade show exhibit booths and build as you get more experienced and more comfortable with the entire process.
Pop-Up Displays
When you first start out, you want to keep the process as simple as possible. It doesn’t get any easier than to set-up and take down pop-up displays. These portable displays are an effective method to market your business without making you go over your budget or taking up too much space at your business to store it. When you attend your first trade show, you have no idea if you are going to love it or hate it, making it important to not invest your entire budget into displays until you know that you will get future use out of them.
Get Bigger
Once you have a few shows under your belt and understand how the process works, you can start to entertain the thought of larger displays. If you are unsure about the size or type of display, you can try renting displays for trade show exhibit booths first. This gives you a way to try the exhibits out without having a large expenditure. If you find you really like what you rent, you can talk to the company about purchasing your own setup.
Think about the Future
When you do purchase your own displays, it is important to consider the future. Chances are you are not going to want to use the same display all the time or for too many years. Talk to the exhibit company about the possibility of changing the display in the future without having to invest in an entirely new setup. You should also consider the possibility of upgrading your display by adding various accessories, including lighting, special flooring and other special effects, because as you grow, so will your capabilities to advertise. When you take the time to plan your trade show exhibit booths, you will have the most success. Starting out small and eventually growing as you become more successful will allow you to not go over your budget or get in over your head before you are ready so you can make the most of your trade show events.
