There was a time when Chicagoland business owners had to retain various professional services to create and manage an effective online presence. Before 2010, you had to contract a Chicago SEO company just to get your websites to show on the Google search engine results page (SERP); however, you also had to look elsewhere for web design, e-commerce development, content creation, and social media campaigns.
With the advent of full-service agencies, all your digital marketing needs can be addressed under one roof. A full-service agency provides more than just SEO; it often starts with website design and development before the optimization process, and it should include everything from structured data to paid search advertising and from content authoring to remarketing campaigns.
Your business will always be better off with full-service digital agencies. There is more than just the convenience of dealing with a one-stop-shop solution; you will have a single point of contact to simplify project management and communications. When you go the full-service route, you get a more holistic strategy that ensures your SEO, website design, content, and social media efforts work together seamlessly toward your business goals. There’s also the matter of scalability and expansion; as your business grows, a full-service agency can adapt to your evolving needs more easily, particularly if the agency has already completed work for you.
For more information about what you should expect from full-service agencies these days, visit EM Search Consulting, LLC, a Chicago SEO company experienced in digital marketing.
